How could you reach your target audience in this time of crisis?

The last weeks we have seen a lot of changes because of the Coronavirus and the measures around this situation. Schools, the hotel and catering industry and part of the companies are closed and people try to work at home as much as possible. Beside that people order products online more often, because they are avoiding the fysic stores and they only go outsite when they have no other options. That has also consequences for reaching your target audience. Which alternatives are actually still there?

Inserts in newspapers and magazines

Because people are more at home, newspapers are read more often. In The Netherlands there is a big growt in newspaper subscriptions, since the speech from Prime Minister Rutte at 16 March. Through using inserts in newspapers and magazines like a custom shape flyer, a cover card or a code card you could still approach your target audience on a surprising way.

Inserts at the packages of webshops

An another way to reach the target audience is by means of inserts in packages at the now popular webshops. Through affiliate marketing companies this channels will be reachable for you also. People order more at the moment, because they are more online at home. Through add inserts by the way of e-commerce channels at the orders, you could still reach your target audience. Without they have to go to the offline shop. Hereby you could think about a scratch card, or a code card with for example a discount code that people can redeem on your webshop.

Door-to-door distribution

Beside newspapers, people will also have more time to looking through the door-to-door leaflets. You could use this smart through append your promotionmaterial to this leafletpackages.

Direct mailing

Surprise your valued customers who are working at home with a nice attention. Or sent a personal message to your target audience to hearten them in this period.

Inspired throug this message, or curious about what we can mean to you in this extraordinarily time? Please contact us!

Do you have any questions?

Would you like to get advice about the possibilities? We like to help you!

+31 (0)184 64 77 74 pvbezooijen@esveco.com
Patrick van Bezooijen
Patrick van Bezooijen
Account Manager